OUR BRANDS
Since 1996, we have been entertaining and delighting Malaysians with great content.
Over the years, we have evolved and now connect with our various fan communities across multiple platforms: radio, mobile, digital, social media, on-ground events, and talent.
Get to know our 11 brands.
Brand Positioning
Home of Radio, Music & Podcasts (Aplikasi Radio, Muzik & Podcast) (电台、音乐和播客的听觉享受尽在SYOK) (வானொலி, இசை மற்றும் Podcasts இன் முகவரி)
Target Market
10 – 49 year olds (Malay, Chinese, Indian)
Language
Malay, English, Chinese, Tamil
Brand Positioning
Muzik Hit Terkini (The Best Hit Music)
Target Market
10 – 29 year olds (Malay)
Language
Malay
Brand Positioning
ALL THE HITZ, ALL THE TIME
Target Market
10 – 29 year olds (60% Malay)
Language
English
Brand Positioning
MY FM, 好玩！ (MY so much fun!)
Target Market
10 – 39 year olds (Chinese)
Language
50% Mandarin | 50% Cantonese
Brand Positioning
Today’s Best Music
Target Market
20 – 39 year olds
Language
English
Brand Positioning
All Time Favourites
Target Market
30 - 49 year olds (Professionals)
Language
English
Brand Positioning
Muzik Retro Terbaik
Target Market
20 – 39 year olds (Malays)
Language
Malay
Brand Positioning
Aaha… Sirantha Isai (The Best Music)
Target Market
10 – 39 year olds (Tamil speaking Indians)
Language
Tamil
Brand Positioning
#1 Permata Pantai Timur (East Coast’s #1 Gem)
Target Market
10 – 39 year olds (rural East Coast Malays)
Language
Local dialects
Brand Positioning
强打好歌，强大资讯
Target Market
30 – 49 year olds (Chinese)
Language
50% Mandarin | 50% Cantonese
Brand Positioning
Destinasi Nasyid Anda
Target Market
10 – 39 year olds (Modern Muslims)
Language
Malay
Brand Positioning
Be Your Own Trend
Target Market
10 – 29 year olds (Chinese)
Language
Mandarin
Brand Positioning
Muzik Hit Terkini (The Best Hit Music)
Target Market
10 – 29 year olds (Malay & Bumiputera)
Language
90% Bahasa Sabah | 10% Bahasa Malaysia
Brand Positioning
Muzik Hit Terkini (The Best Hit Music)
Target Market
10 – 29 year olds (Malay)
Language
90% Bahasa Sarawak | 10% Bahasa Malaysia
